The Covid19 outbreak is less than a year old, yet it's impact on society in general has been immeasurable. It has been particularly felt by small and medium enterprises (smme's), whose businesses form the backbone of most of the world's developed and developing economies.
In South Africa, it is no different. According to a recent report by McKinsey, "SMEs across SA represent more than 98 percent of businesses, employ between 50 and 60 percent of the country’s work force across all sectors, and are responsible for a quarter of job growth in the private sector."
In a survey conducted as part of the report, they found "that more than 80 percent of respondents were looking to decrease spending across all retail categories and more than 70 percent were looking to cut back on transport and travel-related costs.8 Sectors worst affected include the services sector (for example, private accounting and legal firms), tourism, hospitality and retail. While these are some the fastest growing SME sectors in the country, the majority of businesses in them were not able to operate during the 35-day lock-down and their activities continue to be curtailed under level 3 and 4 restrictions.”
In spite of the very real challenges that SME's are grappling with in the real economy, this time presents an opportunity for smme's to pivot from traditional ways of doing business and fully embrace the digital revolution. Here at blaqstar kreativ, we can quickly help your business develop an online presence to drive growth.
Here is how we do it:
1. Develop or Update your current website
Your website is everything. It is the veritable shop front. It should grab and hold the attention of your prospective customers. We will help you design a modern, vibrant and effective website that will be matched accurately to your business.
2. Social Media
We will help you develop a viable social media strategy that will drive sales and build your online presence whilst providing platforms for customers to engage meaningfully with your brand.
3. Manage and monitor your online profile
We will help you manage your social media profiles, ensuring that the strategy we have developed with you is effectively implemented. You can focus on managing and growing your business, and we will look after your online profile.
Start the conversation, save your business.
Email us at: firstname.lastname@example.org. Our rates and solutions are tailor made for your small business.